I stopped into Piggly Wiggly on Hwy P in Oconomowoc this week to pick up a few items for a friend. As I checked out, I asked (as I always do wherever I shop) if they take American Express. To my surprise, they do! And the wheels started turning in my head.
How much can I make shopping at the Pig?
As you all know, I’m a PNS fan, through and through. My biggest complaint is that they don’t take American Express. I have two AmEx cards with great rewards:
- My Blue Cash card gives me up to 5% back on everyday purchases — including groceries, gas and drugstores. I also get 1.5% cash back on other purchases.
- My One card is linked to a high-yield savings account (it’s at 2.75% right now), and it deposits 1% of all my purchases into this account. I don’t use this card often, but I love the savings account. I use it for our emergency fund, since it is easy to access and has a higher interest rate than most.
How do the numbers crunch?
I spend about $6,000/year on groceries. If PNS took American Express, I’d get 5% cash back on that $6,000. American Express has a handy little “What if?” calculator that tells me I could earn about $100/year just on those groceries purchases. Add in my other everyday purchases, and I could be earning about $300/year.
It’s temping to use this information to change my favorite grocery store to the Pig! But does that credit card rebate trump the savings I could realize with double coupons at PNS? Let’s find out.
Double coupons savings
First, let’s assume that grocery prices are, on average, the same at PNS and Piggly Wiggly. I know they aren’t always exactly the same, but I’m sure that as often something is cheaper at the Pig, there’s another item that’s more expensive.
So let’s look at coupon savings, since that’s where we’ll really see a price difference.
PNS doubles up to five coupons $1 or less. I often have five $1 coupons, but not always. Let’s say that, on average, I have three $1 coupons and two 50 cent coupons 45 weeks of the year. That’s probably a low estimate, but it’s fair enough for this purpose. With this calculation, I’d save $8/week with those doubled coupons — or $360/year. That easily beats the $100 rebate I’d get from shopping at the Pig with my AmEx card. I’m sure this estimate is conservative, so it’s likely that my savings at PNS are even higher.
Even if I put that $100 from the AmEx card into my high-yield savings account, it can’t beat the savings I realize from shopping with double coupons at PNS.
The silent reward
There’s another reward that I’m not factoring into this equation. The card I use at PNS is my WorldPerks Visa card from US Bank. It gives me one frequent flier mile for every dollar in purchases.
I’ve gotten several airline tickets by exclusively using this card to pay for everything. But now that we have three kids, travel rewards aren’t as useful as they used to be. That’s why I started using the AmEx card, since I need cash back more than I need a single plane ticket to Florida. (Although a trip alone to someplace warm sounds really nice!)
Just as I was about to cancel my WorldPerks card earlier this year, they changed the program to include more flexible rewards — such as gift certificates, tickets on multiple airlines, lower eligibility requirements and more. I kept the card, and I’m glad I did. Many places still don’t accept AmEx, and my WorldPerks card is, by far, the best Visa or MasterCard rewards card I have in my wallet. I earn enough points in a year to get at least one free ticket a year. I can’t wait to see what I will get this year with the new program.
Even though I’m missing out on AmEx cash back by shopping at PNS, I’m still getting something in return with my Visa card. Plus, I’m saving more with double coupons. It’s a win-win situation.
This is also a great example of how credit cards can be a useful savings tool. I know many people think credit cards are evil minions straight from the devil (and I agree that the companies are pretty devilish), but using cards wisely can add up in your favor.
How about you: Do you use credit cards? Can you find a way to reap rewards with them? Or is it too tempting to buy stuff you don’t need with plastic in your pocket?